If you're a regular here, none of the five things will be news to you, but NY Mag have a little primer on the project for anyone who's interested. Having said that, #2 is worth reprinting here:

2. We'd heard before that Frank or Francis was about Frank Arder's relationship with this entertainment blogger who constantly insults him online, but it turns out, that isn't quite right: Arder's nemesis is Francis Deems, an entertainment blog commenter. He'll be played by Jack Black. (Source)

I keep calling Francis a blogger, too. I should stop that. He's more of an internet troll, rather than a blogger.