Lacuna, Inc. were neglecting the four-legged demographic in Eternal Sunshine of the Spotless Mind:

Memory is one of the main reasons why drug addicts who have gone sober suddenly find themselves jumping off the wagon. Environmental cues like visiting a place where you were high can make you remember the drug and weaken your resistance to taking it again. But now researchers have discovered a way to selectively erase "drug-associated memories" and make it easier for you to just say no to the needle, pill, or pipe. It all has to do with interrupting the brain's process of "reconsolidation," or memory retrieval.

Scientists at the University of Cambridge cut down on the drug-seeking behavior of cocaine-addicted rats by giving them a chemical that blocked NMDA-type receptors in the brain. First, they gave the rats a bunch of coke while flashing a light. Later, when they flashed the same light, they inspired the rats to look really frantically for drugs and engage in behaviors that had gotten them coke before. And yet when the scientists administered a chemical that blocked the rats' NMDA receptors, the rats who saw the flashing light didn't start trying to get drugs. (Source)

Which begs the obvious question: where did they find all these poor drug-addicted rats? And who is the rats' supplier? Has Jerry fallen on hard times, now that he no longer makes dough working with Tom?

You may have guessed, the new site design makes it way, way easier for me to post updates. Hence randomness such as this.