In a video at the Web site bekanyenow.com, which is designed to resemble an infomercial, Mr. West sells tablets called "Be Kanye" that promise to transform the taker into "Kanye" for a four-hour duration. "How many times have you told yourself, 'I feel famous and powerful on the inside, but nobody sees it that way on the outside?'" he asks.

The print advertisements brag that the tablets can "unleash the SUPERSTAR within," and a television spot features a confused clubgoer watching as a man pops a pill and transforms into "Kanye" as the actual Mr. West exits a bathroom stall. (Source)

The commercial is for Absolut. Just to make this even more Malkovichian, if you happen to drive past Mr. West while he's walking around town, peg a beer can at his head and shout "Think fast!"

Thanks to Dave for that one!